WHY YOU SHOULD DRINK ASAHI BEER?
THE HISTORY OF
The History of Asahi Breweries.
In 1889, the predecessor of Asahi Breweries, Osaka Beer Brewing Company, was founded.
During World War II, the Japanese beer industry was consolidated. After the war ended,however, it once again became three individual companies. The Osaka Beer Brewing Company, now called Asahi Breweries, challenged itself to return to the top of the domestic beer market.
THE INTRODUCTION OF
Its taste was so revolutionary that it divided Asahi Beer management until the last possible moment.
|Moreover, they desired a beer that could be paired with any type of food.|
Because there was no beer-related phrase that could adequately characterize the new brew’s uniquely smooth taste, Asahi began describing it as dry, a term generally associated with wines. And so, in March 1987, ASAHI SUPER DRY was launched…and the world beer landscape was forever changed.
|ASAHI SUPER DRY|
JAPAN'S NO.1 BEER
In 1997, consumers expressed their desire and appreciation for the exceptional quality and uniquely satisfying taste of ASAHI SUPER DRY by making it the number-one-selling beer in Japan.
The brewing process for ASAHI SUPER DRY involves highly innovative technologies designed to handle ingredients with the utmost care. Such careful and precise handling helps ensure the beer’s optimal taste. These technologies also aid in the prevention of flavour deterioration, so consumers are able to fully experience the fresh sophisticated taste of ASAHI SUPER DRY.